The Tom Sachs x NikeCraft General Purpose Shoe "Archive" Dropped at Kohl's

When Tom Sachs and Nike produced the General Purpose Shoe through their collaborative NikeCraft label, Sachs made it clear that his goal with the silhouette -- often referred to as the GPS -- was accessibility. He implored consumers not to pay resell for the GPS as it would be "restocked" and "perennial," and ran memorable ad campaigns that playfully derided his own design as "boring," while also stating that creativity was "the enemy." Sachs jumped through a lot of hoops to ensure that the GPS ...